Content and SEO go hand in hand. Before going into details on how the two work, it is good to understand what each means so that everything else falls into place once you get down to marketing your business website.
Search Engine Optimization simply means the technical process that increases traffic to your site and ensures a good number of visitors land on your page when they search for a particular product or service.
Content marketing, on the hand, refers to the content used to inspire customers to take action. That said, this is how the two work.
These are the words in your website that make it easy for people to find you whenever they do a search on search engine sites. To come with the best keywords, list down all relevant topics related to your business and under each topic create a list of keywords. Then see how competitors are ranking them to determine what best works for you.
Content Is King
Fresh, creative and unique content gets quickly indexed whenever a search is done than boring and tired content. If you want to remain ahead of the pack in content marketing, invest in good content. To achieve this, you must remain committed to writing content using keywords targeted to your clients.
Pick a topic and look for a few keywords that clients use on search engine sites and use the keywords to create your content. Content and SEO are like inseparable partners, you can’t have one and lack one. When both are well utilized, the results are amazing. To come up with great and amazing content, you can always brainstorm a few topics and settle on the most creative ones. It is through great content that Google determines how relevant your page is before assigning it’s ranking.