One of the questions that many businesspeople grapple with is how to have their content organically rank high on search-engine sites.
While there are many factors that must be considered in the development of SEO content, there are certain key elements that come into play whenever a potential client does a search.
Assuming you have already determined what your keywords are, here are some basic elements that your site should contain to improve its ranking.
This is the first thing someone sees when they do a search online. A meta title is about sixty characters long, including spaces.
Failing to use keywords in your meta titles means your site won’t be ranked high on search-engine sites.
Before clicking on a page, this is also the first thing people look at – so make sure your meta title captures your audiences’ attention.
Meta descriptions might not play a major role in Google rankings, but they too should feature keywords so that they link to content on your site.
Meta descriptions must never be misleading, so be sure they reflect what a client will find on your site in order to cut down on bounce rates.
These include H1s, H2s, and H3s. They make up possible sections in a page. They also provide descriptions on the content someone is likely to find on your site.
Always ensure that keywords are used in your headers. As a rule of the thumb, it’s good to have only one H1 header, along with a handful of H2s and H3s.
It’s always a good idea to interlink different pages on your site.
If, for instance, there is a service section where different services are mentioned, you can link these to other pages where more details on the particular service are provided.
But don’t overdo it: one or two links is usually enough.