Websites are great marketing tools for businesses. But having a website is one thing, while having a website that actually achieves its purpose is another. While almost every business has an online presence, not all have been able to meet their goals.
The following are some things your business website should have in order to ensure it achieves its purpose:
A Clear Description of Who You Are
Assume your potential client has just stumbled on your website. What is the one thing you want them to remember your site for?
After all, this is the only chance you will have to sell your product or service to would-be clients.
Be clear about things such as your name, what you do, and where you are based. But also persuade first-time visitors that your business can offer solutions for whatever problems that brought them to your site in the first place.
A Simple Web Address
If your web address is hard to remember, then it’s not a good one. Always remember: keep it simple.
Your domain name is your brand, and you don’t want your clients to have a hard time remembering who you are.
The best thing about simple domain names is that Search Engine Optimization becomes easier, and your main goal is to come up first on the search engines.
Clear Contact Info
If there is one thing your business website must get right, it is your contact information. Making it hard for potential clients to get in touch with you means losing business.
Most people don’t have the patience to go through an assortment of tabs looking up contacts. Therefore, the best place to put your contact information is at the top right or left of your home page.
And you should always include multiple methods by which you can be contacted, including phone number, email address, and contact form.